岩树文化创意(北京)有限公司

by 南昌鄱阳湖白鹤共生馆

Projet Description

The Siberia Crane Symbiosis Museum is located near the famous "World Wetland, Kingdom of Migratory Birds." It has transformed into a tourist destination called Siberian Crane Town at Nanchang's Wuxing Reclamation Farm, the closest spot in the world to observe Siberian cranes. The renovated buildings and grain storage facilities, once used by educated youth, now offer a year-round tourism experience for families, educational tours, and social media check-ins. The Symbiosis Museum design portrays two Siberian cranes in a dual habitat, showcasing their different postures and activities. The pavilion's facade combines the crane's abdominal contour lines with a four-legged stance. A descending curved line intersects with the ground, forming a circle symbolizing Earth as our shared home. This promotes the idea of harmonious coexistence between humans and Siberian cranes. The pavilion aims to raise awareness for nature and foster environmental care. This design not only exhibits the ecological characteristics of Siberian cranes but also aligns with the theme of the coexistence pavilion, creating a distinctive architectural atmosphere. Departing from the conventional use of colorful ink-splashing techniques in the scenic area, it adopts modern lines for portrayal. The unique and prominent circular window design complements the gray walls of the local Gan-Nan dwellings. The main visual design combines the simplified form of Siberian cranes with a regional topographic map of the project's location. It embodies simplicity and elegance, facilitating long-term applications in brand promotion, cultural products, and event exhibitions. Within the exhibition space, renewable white film is employed to simulate the layered wings of Siberian cranes, generating a layered spatial relationship that allows visitors to delve into understanding and experiencing the living space of Siberian cranes within the pavilion. The museum revitalizes local tourism and promotes the understanding and protection of Siberian cranes, emphasizing the harmonious coexistence of these magnificent birds and humans. It conveys the importance of valuing and preserving the natural environment while fostering a harmonious relationship between humans and nature.

南昌鄱阳湖白鹤共生馆

岩树是一家专业的策略咨询与创意设计机构,总部位于中国北京。我们拥有丰富的策略制定和创意设计经验,专注于移动互联网时代的品牌赋能。我们拥有深刻的洞察力和多元化的业务能力,不仅能创造强大的视觉系统,而且善于通过创造性思维解决品牌发展中的各种问题。基于我们严谨的方法论和卓越的创造力,帮助企业和品牌挖掘未来发展的潜力,让每一个品牌与产品变得夯实,助力品牌方与消费者达成价值观共识。成功服务超过100家多行业知名品牌客户,积累了丰富的品牌管理与策略咨询经验。 服务行业涵盖商业空间、导视设计、会展设计、生活快消、医药健康、互联科技、文化旅游等众多领域。