BRADELIS New York, a body-shaping underwear brand that uses a unique three-step system for body shaping, has redesigned the interior of its Shinjuku Marui store in conjunction with a floor relocation. A new approach was taken while retaining the existing design elements. In the past, products and interior decoration had been integrated to create a unique world view, but this time, the interior decoration was stripped down as much as possible and the focus was on creating a space where the appeal of the products would stand out. The walls and ceiling were painted with AEP's pastel pink paint to maintain the brand's identity while creating a discreet background, and duct rail lights were used to illuminate individual products to create a space in which the products take center stage. Furthermore, the minimalist design of the product display shelves and the use of duct rail lighting for all sales floor lighting provides flexibility to accommodate a variety of display methods and products. The brand offers a semi-customization service to fit the customer's body shape, with two sewing machines installed in the store to adjust the products. By placing the sewing machine stand in the front right corner facing the corridor, the brand aims to appeal the service to new customers.